The Union Bay brand caters to teens and young adults. Union Bay shoes follow the thrust of thinking about oneself -- yet not taking yourself too seriously. Because of the trendy designs of the Union Bay shoes and apparel, anyone who wears these is one step ahead of the crowd and can definitely stand out. Designs under the Union Bay label are characterized by classic and contemporary designs with fun and edgy twists. Dressing up is not a bore with the casual wear and sportswear of Union Bay. Due to the uniqueness of the design and the materials of the Union Bay Shoes styled in a laid-back manner, Union Bay Shoes continue to influence teen fashion as what it has been doing for 25 years.